A Beginner’s Guide to Becoming a Jellycat Collector Whether you’re looking to start a collection for yourself, or you want to purchase a gift for someone special, here are all the things you’ll need to know before you get started. Jellycat is a soft toy company founded in the UK in 1999. Their mission statement then remains the same today, to spread joy and spark creativity through their adorable and huggable plush animals and characters. For a long time, they were best known for creating plush animals, with the Bashful Bunnies proving particularly popular. An original Bashful Baby Pink Bunny But over the last 25 years the company has expanded and branched out into a variety of different products, including a hugely popular range called Amuseables, launched in 2018, which includes plush food, plants and sports equipment, as well as children’s books, keychains and bags. A collection of Vivacious Vegetables from the Amuseables range During the Covid-19 pandemic, Jell...